May 31, 2016
There’s an essential step every voter takes before voting for your campaign: They have to find you first. For most voters that means using their computers or smartphones to search for political candidates. For you, that means making sure your campaign can be found by search engines—and ranks higher than your competitors.
Search engine optimization (SEO) is a long-term strategy that can take months to pay off. But, according to online marketing platform LocalVox, there are some quick steps that will boost your small campaign’ ranking on search engines.
- Use your keywords. When voters search for a candidate like yours, what words or phrases do they use? When thinking about how you want to found, be as specific as possible, including the city where you doare running for election, and use those keywords consistently in your content, social posts and on your website.
- Ask for feedback. According to a Marketing Land survey, 90% of customers say online reviews influence their voting decisions. Reviews influence search engines as well, establishing your credibility as a candidate with Google and Facebook. Ask happy voters to post reviews, spread the news and make sure you respond graciously to any negative feedback.
- Grow your social footprint. Even if you don’t think your voters read your tweets, you can guarantee Google sees them. An active presence on social media platforms like Twitter, Facebook and LinkedIn signals search engines that you are an authority in your field and a trusted candidate.